By 1970's Gooner
If you are to believe the papers Arsenal are out of the race to sign creative midfielder Buendia having initially bid 30m. This would have probably risen to around 40m if negotiations had been given a chance to take place. Aston Villa seem to have won that race.
During his loan spell Martin Odegaard has obviously been first choice by Arsenal and rightly so. He has assimilated wonderfully in the team and the way they play. He has also shown those qualities that are ideal for a player in that number 10 position.
Ability to hold onto the ball, creativeness in his passing, leadership, goal threat and a real work rate to press and close spaces off the ball. I believe he has the potential to easily surpass Ozil who was only very good for the first two of the attributes described above.
For these reasons I believe that Arsenal should concentrate the financial resources available to make an offer that Real will have difficulty in refusing. Remember the player is only 22 and his resale value will easily recoup any initial outlay Arsenal can make.
Now if Real are not willing to sell the player then I doubt if there is another player that will offer what Odegaard has shown. In this case Arsenal should bring Willock back to the fold and give him and Smith Row a real chance to show what they can offer on a consistent basis.